“It is extremely important to get queer people from a diverse spectrum, not just gay men, not just cis gay men, not just cis gay women but trans people, queer femme people, non-binary people and let them be a part of the decision-making process. Some influencers from the LGBTQIA community are demanding that brands go beyond tokenism and are seeking acknowledgement, accountability and actual change instead of performative action. Dunzo through their campaign “Make room for more pride” has raised questions about whether Pride is seasonal and just limited to June. This raises a very important question-are most brands pinkwashing and promoting performative action? Currently, the call for action for this community seems to be limited to only Pride Month. Interestingly, Gawde’s manager who is a cisgender straight male makes sure Gawde is well-compensated in their brand collaborations, which again puts the focus on cisgender privilege. It's time to overhaul it: Aqsa Shaikh, Harikeerthan Raghuram Discrimination against transpersons plagues India's health care system.
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